Viral Media and Marketing

The internet is an oft-changing place and it can be very frustrating to navigate. Search Engines are becoming more difficult to please, and their are always people with more money than you, using it to keep their sites at number one. I would like to tell you about the latest method for driving traffic to your sites.

I tried all the accepted methods. Just like you, I struggled to reach my audience. I would check on my search engine results and always see the same thing, the same unchanging sites sitting there on the first few pages.

Then I discovered viral marketing.

Viral marketing is the new wave in Online traffic direction. By using various methods to set off viral idea, you can easily grow your traffic to outstanding proportions. The methods you can use include social sites, videos, simple programs and other free items that just happen to carry your site's link in them. Your goal is to create something people will want to get their hands on.

Here's how it works. Lets say you put a funny video up on YouTube, that happens to have your sites address in it, that video takes off and goes "viral". Thousands of people hear about this funny video and want to watch it, and before you know it your traffic has swelled in just a few days.

So, now that you know what viral marketing is, I'm sure you would like to get started as soon as possible. Who knows, before too long you might be the next rick roll.

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Over the last few years we've all seen viral videos. Most are stupid, cute or revolting. However there is still power in the concept and potential for massive traffic from using it. I would like to share some of my ideas on the topic with you.

Now video marketing online, is a powerful tool all on its own. People don't like to read anymore. The world has become about getting the fastest results, in the shortest time. All of us working in the field of online marketing know this.

Music is a great comparison to a viral video. Do you know why rappers mention their name in almost every song? Well... it might be mostly ego, but there is a solid marketing ploy being used as well, people hear the name and remember it. Repeat it in every song, and they cant forget it.

Viral videos work on a similar basis. Once a video catches on, it's name flows around the net like a virus, thus the name. Everyone that hears about it wants to see it. What if you put a video up that went viral, and it had your sites address on it?

Care to guess how much traffic you might start getting?

Now that traffic will die down after awhile, but enough people will see your site, that you will have your solid returning audience after the hype dies down. Plus people will still visit your videos to see what else you've got up.

I'm sure you have some ideas floating around your head now for videos you could try. I'm happy to have been able to inspire you.

It is a simple fact, if you want good ranking in the search engines you need backlinks. They are an essential element of building up your search engine rankings to get better traffic, so we can't afford to ignore them. The debate will rage for quite some time as to the best kind of backlinks to get. Then of course there is the problem, where do we get them?

I want to talk about a clever technique called firestorm backlinking. I picked this trick up a while back and have tried to put it into practice. Problem is that the version of the technique I found was outdated and did nothing. The nice thing about a clever trick is that you can always modify it to work better.

The basic idea behind the firestorm backlinking technique is to cause a chain reaction that build a massive amount of backlinks to your site. You do this by setting up a list of links. You then tell people about the firestorm campaign and give them the list of links, they then add their own link to the list and tell other people about the campaign. The end result is a "firestorm" of links spreading out from a central point.

If you are unfamiliar with the concept of a firestorm, it is a wild fire in high wind. Usually a single fire on a windy day starts the chain reaction. A single burning ember caught by the wind is all it takes. The wind catches burning debris and spreads the fire far more rapidly than a normal wildfire.

The goal of the firestorm backlinking campaign is to do the same thing with backlinks. You start or join a campaign, then tell every other site owner you can tell about it. For example lets say you join a campaign and tell all the site owners you have contact with about it. Ten continue the campaign. They in turn each get ten people, that's 110 links back to your site. If you end up with just 5 levels of people continuing the campaign with ten people after each, that's over a million links back to your site.

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